Tuesday, March 31, 2009

Condo king Brad Lamb insists it's not just about money – it's about building his city

YOU'VE PROBABLY never met Brad Lamb. So why do you feel like you know him? Easy. That's him, emblazoned on billboards and trash cans all over town, paired with a handful of non-sequiturs ("this lamb sells condos;" "we stand out in a crowd"). There he is again, glowing on HGTV as the centrepiece of his own reality show, Big City Broker, now in its third season ("I thought the idea was absurd," he says. "But here we are.")

He is the name, face and marketing shtick of two local real estate powerhouses, Brad J. Lamb Realty, through which he sells condos, and Lamb Development Corp., through which he builds them.

Over the course of the evening at thekingeast, 47-year-old Lamb, six foot five and wiry, glides from one clutch of investors to another ("I have about 300 guys who always buy apartments from me when I call them up," he says), regaling them with war stories, TV cameras trailing his every move.

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